The regional Agroindustrial Marketing Institute is the first one in Italy that created an area devoted to the sale of Piedmont’s typical products in the duty free area of the airport of Caselle (TO). The wine area is characterized by display gondolas made with essence of Piedmontese chestnut wood, representing images relating to wine production, while the central area is characterized by a central pillar with a semicircular moving counter, with a display surface made of green marble of the Alps where the Ima Piemonte logo stands out.