A new coffee shop with a fresh, original design. An eclectic and contemporary space. A distillation of creativity based on espresso coffee, signature food, atmosphere, and glamour. That's the formula behind Espression: the Lavazza retailing brand conceived and developed by the Company. It's a chain of coffee shops in which to enjoy an excellent espresso in a refined atmosphere, marked by the image of a brand that's 100% Lavazza.

The name of the new Espression coffee shops, suggested by the invitation to Espress Yourself, the claim from the first international advertising campaign, points to creativity and the need for a personal style by putting the individual at the centre of attention. These are the founding values behind every Lavazza initiative, actions that translate into the company's commitment to pursuing excellence for all with great interpretative freedom, following the new cultural trends that draw a continuous line from the product to the place in which the product meets consumers.

The fashionable, eye-catching furnishings in the Espression coffee shops designed by the Crea studio from Milan aim to highlight the brand's character. The star in these spaces is the pleasure of vitality, an element that underscores one way of being Italian, a truly Italian philosophy that Lavazza recognises as its own. A unique, distinctive style. That is why it was Germany, a country that has always been fascinated with Italy, with its food and its coffee, to inaugurate the Espression chain. The Coffee Shop in Mannheim opened its doors in March of this year. Even more recently, inauguration was held for point of sale in Heidelberg.