Dividing the day in a way completely different from the usual. Even in the way of seeing and interpreting the daily routine. This one of the beliefs together with the singular quality of cabinet-making which brings together ancient craftsmanship and industrial capacity - that has made Maligno Industriarredamenti from Beinette a world leader. A principle which is opening new horizons to a sector apparently distant from the possibility of great transformations: the pharmacy. Thanks to Maligno Industriarredamenti, the pharmacy is no longer a space for sales alone, but with much more (expressed) potential.

"Today the pharmacy is a new reality - Elena Fasana, owner of the "Fasana" Pharmacy in Milan on via Plinio at the corner of Via Stradella, tells us - a place where we can find more than a simple point of medicinal reference. Today, the pharmacy can be also experienced as a pleasant environment where we can "recharge" the energy which our hectic daily schedule frequently leads us to neglect. The pharmacy must be a space that, when necessary, is capable of becoming a place for "pampering" in which each of us can turn off our cell phone and dedicate a little time exclusively to our daily wellbeing. A fully reached objective: today the "Fasana" pharmacy is one of the best examples of a new way of seeing the "pharmacy".

"We wanted to create a space in which the client wants to confront, find advice and complete services - Dr. Fasana continues - interpreted in a more personal way than in the past. We have valorised the relation with the client, for example, by creating a child's corner where mom and dad can leave the children and meet in a more relaxed atmosphere with the chemist, without forgetting other opportunities like that of a wellbeing room in which the client is seated on an easy chair with message incorporated as he/she watches a film on nature - fifteen minutes in which you absent yourself from reality. If, to all of this we add the development of areas like those dedicated to natural products, you can understand how the life and essence of the pharmacy has changed". A return to placing the dialogue with the client at the centre.